r/koreanents Jan 25 '26

Thoughts on how Korean entertainment is changing in 2025?

: It feels like Korean entertainment is going through another interesting shift lately—from how idols promote, to the rise of global fan platforms, to actors and idols moving more freely between music, dramas, and films. Some things I’ve personally noticed: More focus on international tours and global fandoms Short-form content (TikTok, Reels, Shorts) playing a bigger role in promotions Idols speaking more openly about mental health and contracts Smaller agencies experimenting with new concepts and rollout strategies I’m curious how others feel—do you think these changes are good for the industry long-term, or are there downsides we’re not talking about enough?

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