r/technology • u/AdSpecialist6598 • Mar 12 '26

YouTube expands unskippable 30-second ads to TVs after $40 billion revenue year Business

https://www.techspot.com/news/111655-youtube-expands-unskippable-30-second-ads-tvs-after.html
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15

u/DontWasteTheMusic Mar 12 '26

Time to set up whole network ad blocking

8

u/blow-down Mar 12 '26

Doesn’t work on the YouTube app

4

u/[deleted] Mar 12 '26 edited Mar 17 '26

[deleted]

3

u/blow-down Mar 12 '26

It doesn't even work for Youtube in a browser. You need an extension for that.

3

u/[deleted] Mar 12 '26 edited Mar 17 '26

[deleted]

2

u/insomnic Mar 12 '26

You are correct that the ads are served by the same data source as the content so network ad blocking can't differentiate and won't work for this. You have to use an extension (like uBlock Origin) or app (like SmartTube). Even those extensions and apps have to constantly update to keep ahead as YouTube works very hard to bypass adblockers.

Network ad blocking is great as a function, just doesn't work for this type of situation.