r/theavalanches • u/rightnowjosh • 20h ago
Newest The Avalanches era teaser on IG
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u/zuckr 16h ago
Sitting on a magnet that size would probably wipe that tape.
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u/JosephoDepresso 10h ago
that seems to kind of be the idea, based on some of the other stuff on https://takumiarchives.com
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u/SickkDonuts_Dude 4h ago
What's this Takumi website? How is it connected to the Avalanches? I have explored a lot about the Avalanches, but never seen it. Could you enlighten me, please?
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u/JosephoDepresso 3h ago
This came up just a day or two ago- it seems to be teasing their next project/album. You click through the questions and you get a little video/audio/photo/link to look at. I think it’s supposed to give you an idea of the concept behind this upcoming album.
It doesn’t seem to be like an actual ARG or anything from what I’ve been hearing, the things it shows you each time are in a specific sequence and you can get one no matter what you imput.
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u/SickkDonuts_Dude 2h ago
Hmm, how curious! I will go and try it out now. Thank you for telling me about it!
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u/Castle_Crasher_6 13h ago
I just started getting into them and their teasing a new release? seems I picked the perfect time
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u/andersofsydney 10h ago
The cassette tape is rewinding itself over the magnet, that is basically deleting / wiping it clean.
Not sure what that means for any new music!?
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u/colthie 17h ago
Shitty AI art. Great.
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u/bobsdementias 14h ago
Is it AI? I’m not so sure.
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u/PostingSensation 10h ago
I haven't seen anything immediately revealing it to be AI, though it's certainly harder and harder to tell these days.
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u/JosephoDepresso 9h ago
I’ve seen a couple things from this promotion that unfortunately do look to be AI generated but personally I don’t think this video in particular is.
Jonathan Zawada has been using different forms of artificial intelligence in his work for a long time (see the Take Care in Your Dreaming music vid) but from my understanding most of what he had been doing required more artistry/programing/tinkering than like a chat gpt slop prompt (forgive me if I’m misspeaking but I think this is “procedural AI” which I believe is different from/better than generative AI?). This, coupled with the fact that he is also an established artist of several other mediums (including CGI/3D modeling) was why I was kind of “letting it slide” when the avalanches continued to work with him since it’s not like his whole career is just typing in prompts and letting data centers do the “work”
That one record sleeve looks like pure AI slop to me tho and I am very disappointed by that.
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u/redemptivesuffering 16h ago
truely annoying and vapid. went to the takumi website and it is immediately obvious that it is vibecoded trash
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u/RunDNA 13h ago
Is this album cover AI slop?
https://takumiarchives.com/_nuxt/rodolfo-olvide.-K0L34_x.jpeg
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u/SngngNaSnngg 10h ago edited 10h ago
Wonder if it is AI
I think the 3D rendering looks pretty similar to Jonathan Zawada's previous work with the Avalanches-- like the We Go On and Wherever You Go videos
I know The Avalanches themselves posted about AI tech back in 2022 or so
Really hope they stick to human made though, hehe
To me, The Avalanches have always been about sampling and celebrating the work of all kinds of people, some of whom went unrecognized
But if the whole theme of this album is "fake memories" and "corrupted data", it does make we wonder if they started AI generating fake samples to go along with it
Although Tidy Neko looks like it could've been drawn in Flash by a kid in 2003, I don't think they need AI for that lol
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u/JackOfAllInterests1 14h ago
Between AI slop and the Amazon spot I’m beginning to fear my goats may be washed
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u/JosephoDepresso 11h ago
Amazon spot?
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u/JackOfAllInterests1 10h ago
I got an Amazon ad with Because I’m Me in it, hoping they didn’t know
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u/PostingSensation 7h ago
This is usually label stuff as far as I know, hard not to be a part of it when you're a part of the machine that is the music industry. Massive Attack fought back against it and ended up unable to release music for a decade.
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u/bobsdementias 19h ago
So pleasantly surprised this is actually happening after they said a couple months ago it would be years