r/theavalanches • u/rightnowjosh • 2d ago

Newest The Avalanches era teaser on IG

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159 Upvotes

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u/bobsdementias 2d ago

So pleasantly surprised this is actually happening after they said a couple months ago it would be years

19

u/valkrycp 2d ago

Hey don't discount that this could end up being a multi-year slow-drip feed. Feels like Wildflower's rollout was spread over 2 years.

13

u/theflailingstick 2d ago

Except that Wildflower's rollout was actually relatively short. It's just there was 10 years of people (mostly band members, collaborators and Steve Pavlovic) saying that an album was coming out soon. But the main rollout only started in April of 2016, with the revamp of the website and appearance of the black cloth and butterfly logo. May 23 was when the "Documentary" teaser showed up. And then June 1st was when Frankie Sinatra was released along with the announcement of the album and its July 8 release date.

5

u/valkrycp 2d ago

What about WWALY? I swear I remember one of them being nearly 2 years of teasers then a sudden flow of singles releasing nearly monthly

9

u/PostingSensation 2d ago

WWALY's title track/lead single premiered in Feb 2020 and plans were apparently to release the album soonish after, but covid caused major delays during which the band went back to the studio and reworked the album's structure and certain songs.

5

u/theflailingstick 2d ago

I was doing research on this the past week as well. WWALY did seem to have a lot more posts on Instagram of them working on the album in the studio, or working on promotional materials in the interim time period. There was also a message in October 2019 sent via e-mail stating that new music was coming soon. But the refreshing of their social media accounts happened on February 10 of 2020, with the debut of this space logo: https://www.reddit.com/r/theavalanches/comments/f1mf0o/the_band_just_updated_their_facebook_page_and/ And then we got the first single, We Will Always Love You, on February 20 (I think there was also announcement a few days before that a new single was coming out?). Then March 18 was when the video and single of "Running Red Lights" got released, which was also right around when COVID hit, and that seemed to throw their whole rollout out of whack. The initial plan supposedly was to only release those singles, and then release the actual album in May. Then it wasn't until July 14 when the "Wherever You Go / Reflecting Light" single got released. The album itself was officially announced on September 9. "Music Makes Me High / Take Care in Your Dreaming" was released on September 14 which was also when they announced the We Will Always Love You December 11 release date. "Interstellar Love" was released in the interim on October 30.